Friday, 1 May 2020

GOOGLE MAKES IT EASIER TO MOVE DATA TO ITS CLOUD


Ever wondered why suddenly, the fields of data sciences and big data have swamped into the markets in recent years and are in huge demand? How has data management become a profession in its own way? And, why are the data analysts being paid handsome amounts? Let’s look into this framework in detail.

We, as individuals, have our phones all the time, right? All the apps are a click away, and we are constantly clicking pictures, making videos, live streaming, listening to music, using the GPS tracking system, reading up our favorite blogger’s page, snapping our lives away, and then saving them for sweet memories sake. All this tremendous data that we create on a personal scale, let’s multiply it with 7.7 billion, the current population of the world.
Wow! That’s quite a lot of data. But the question is, where is this data being stored? And more importantly, who is managing this abundance amount of data produced by various firms and drawing out meaningful inferences out of it?
With technological advancements, our life is sure easier, but our data is highly unstructured. In order to shelter all this processed information in one place, Google has come to the rescue of millions of entrepreneurs with Google Cloud.

Google Cloud, in lay man’s terms in a platform for firms, to create and run the software. This software is designed aligning to the interests and requirements of the firm; for example, a school wants a system where they can connect with the teachers and students likewise. However, the functional leverage that will be given to the students and the teachers will be very different. The teacher can have access to each student’s Id, can change marks, write reviews about their performance, etc. but vice-versa won’t be allowed. Thus, to create such a user-specific system, Google Cloud can be a helping hand.

In order to deliver the software on time, the developer will require resources like knowledge about computer language, data storage, back-up facility, and of course, deployment facility, which Google Cloud readily offers. After the software comes into play, Google offers a secure and speedy transfer of data to the cloud, which in this case would be student and teacher’s ID, age, name, DOB, course, marks, contact details, etc. The software is exclusively created and run on Google Cloud, and it keeps track of every resource used by the end-user and is charged on a per-second basis.


The biggest reason for Google Cloud gaining popularity amongst developers is its user-friendliness. It saves time and makes the deployment of the software faster, making the customer satisfied.
Agile Solutions has recently been announced as Google Cloudpartners, and thus the cloud follows agile principles and values. It helps the developers to keep their customers ‘first’ and is open to alterations in its sprints. It constantly gives the developer clarity of its product and saves large sums of money as the customer is in the close loop with the developer’s progress.

Such efficiency in software making is hard to achieve on any other rival platform, and thus the cloud has been highly applauded for it. The cherry on the cake is that it is 25% cheaper than the rival Amazon Web in terms of computation and storage cost. The famous American computer programmer Larry Wall has very rightly said, “There is a saying in the software design industry: Good. Fast. Cheap. Pick two”. Thus, what is cheap, fast or good, is what sells.

Along with that, Google Cloud understands the possibilities of high internet leaks, due to small misconfigured cloud buckets. Such cases can crash the stakes of the company and in order to curb them, it is making hefty investments on making features focusing on transparency and flagging. Tool implementation knowledge is also an important tangent that Google plans to work upon in the coming future to limit human errors leading to sensitive information leakage. 
Thus, Google Cloud has it all covered under one roof and shall continue to remain a magical wand in every developer’s life, and to beat it remains unchartered territory.

PRIYANSHI KATHURIA
DS-C, 2nd Year
B.Tech, CSE
NorthCap University


Placement Preparation Initiatives @CSE, NCU

The NorthCap University (NCU) is one of the premier universities in North India. NCU always stands committed for the students, right from the time of their admission till they join their dream companies. Placements play an important role for students by providing suitable opportunities to get them evaluated against industry requirements and enhance their skills for those scenarios. It also aids students in deciding their future directions and achieve career goals.

Computer Science (CSE) Department at the NorthCapUniversity has been supporting students by providing necessary guidance and resources for their pre-placement preparations right from their first year. The students are provided help to crack different interview rounds that include Aptitude Tests, Group Discussions, Technical Interviews, and Personal Interviews. Multiple sessions are organized to make students well versed with the above interview rounds and are guided with the best ways of presenting oneself during these.
The campus placement of students is also a matter of great concern for us at NCU. For this, we conduct Pre-Placement Interviews (PPI) for all pre-final year students, making them fully aware of the complete placement process for different organizations. The industry experts, of which many of them are NCU alumni from renowned companies, conduct face to face mock interviews with students. The students not only discuss their interests, requirements, and expectations but also get an experience to face an interview along with full dress rehearsal before placement drives begin. The feedback given by the industry experts helps students to identify their improvement points and work on those.

In order to enhance the employability of students, NCU has also tied up with Third Party Employability Assessment – ‘Aon CoCubes’. The students starting from their first year take a series of employability assessment tests. The assessment is carried out in various categories such as English Usage Test, Analytical Reasoning Test, Quantitative Ability Test, Written English Test, Coding, Computer Fundamentals, and department-specific Domain Tests. These tests improve their chances to crack the company’s written examination during the placement process. It also helps to generate employment for students with its empanelled companies. Many companies even hire based on the score of pre-assess test for final year students.

General proficiency (GP) classes are conducted on a weekly basis. In these classes, faculty facilitates students by providing material and links to help students to refresh their fundamental concepts of core subjects, especially those which have been taught in previous semesters. Students are also required to take mock aptitude test from well-known websites. These sessions, along with mock interviews, help students not only for campus placement but also help in cracking various competitive exams like CAT, XAT, GATE, etc. Additionally, sessions are delivered by our alumni for final year students before the recruitment process to help students to boost their confidence in the recruitment process.

Experienced faculties conduct placement assistance and several doubt clearing sessions at NCU before the placement drive. These sessions motivate students to revise fundamental concepts and practice questions from previous year company papers. The timely feedback was given by faculty, mentors, and departments to help students to inculcate knowledge and skill before placement process begins.

Dr. Sumanlata Gautam
Assistant Professor (Sel. Grade)
The NorthCap University

Thursday, 30 April 2020

Managing Crisis with Management Education


The present COVID-19 pandemic has shaken the world, including the education sector. Across the globe, educational institutes are trying to search the ways to get the teaching-learning continued. During this crisis, one word that is found common is Management. Be it the political leaders, or doctors, or business people, or educators, everyone is trying to manage the crisis. So, that’s where the importance of management education holds its roots. India is a land of guru-shishya paramapara for ages. That’s the principle practiced at The NorthCap University in true sense. Every student gets a hand holding by a mentor. A student enrolled in a management course, learns the fundamentals of managing a business and also managing self. We at NCU focus on students acquiring knowledge and skills in the field of Digital Marketing and Business Analytics to enhance the reach of brands and businesses across cultures, geographies, and demographics and learn to analyze data in order to secure meaningful information necessary for businesses in crafting strategies. The study disciplines range from Marketing Management and Human resources management and Financial Management to Operations Management. Management education focuses on communication skills, ethical conduct, and personality development of an individual, which can help him emerge as a leader. Not only a student learns about managing a business; instead, he/she gets a complete idea about becoming an entrepreneur. Post pandemic period may leave behind a strong wave of recession, with job uncertainties, that’s where an entrepreneur can support the economies and self as well. Management education leads to selfreliance, which is required in the times of crisis and post-crisis as well. It enables individuals to bring innovative ideas into practice, which can reform the world. 



Dr. Shilpa Sindhu

Assistant Professor (Selection Grade)
School of Management
The NorthCap University.

Thursday, 16 April 2020

Corporate Expectations from MBA Graduates


Sustaining in today’s competitive world has persuaded entrepreneurs and owners to search for the right business management professionals who have the skills and capability of making any business successful.  Recruiters and hiring managers look for candidates who can jump right in on the first day of work and starts helping the company achieve its goals. Today, the employers are looking for MBA graduates who not only have a strong command over technical or conceptual know-how of the business but are also creative leaders, skilled, ethical, and have a strong global mindset. MBA graduates, these days, are required to have extensive knowledge of the corporate world, develop interpersonal skills, organizational behavior, problem-solving skills, communication skills, and other such soft skills that will help them become industry-ready and fetch success in their professional career. However, Skill expectations for MBA graduates depend largely on industry factors.

Employers in the leading sectors identify distinct skills, priorities, and shortcomings.  For example, consulting firms prioritize communication skills as the most important skill compared with financial skills in the finance industry and interpersonal skills in technology companies. Various studies have been conducted to find the employability of MBA students. According to the India Skills report 2019 of AICTE, 36.44% of the MBA talents are readily employable. In contrast,  ASSOCHAM report 2018 states that only 7% of the MBA students are skilled and readily employable in India. Hence, it becomes crucial to identify the factors that make MBA students employable. Financial Times 2018, MBA Skills Gap Survey, found that employers want to hire the candidates who have soft skills coupled with hard skills like  technology, accountancy, marketing,  use of social media, etc. and also team players, able to solve complex problems, can build a network, and can prioritize their time. According to various studies, Knowledge, Skill, and Attitude factors that make MBA employable and are expected from corporate can be listed as:

1.      Willingness to learn

Learning is about wanting to understand new things and picking them up quickly. It also involves taking on new tasks and being able to adapt to change. While working in the corporate world, various times professionals come across certain skills that they are neither aware of nor mastered yet. Under such circumstances, professionals are required to accept their limitations and showcase the willingness to learn new things. This reflects the process of self-improvement and ensures the growth of the team and the company.

2.      Commitment

Organizations require professionals who are loyal and committed as MBA graduates are hired to contribute to the growth of organizations.

3.       Teamwork skills

Teamwork means being able to get along with the people you work with. It involves working together to achieve a shared goal. MBA graduates are expected to serve as a link between the team members working under them and the top management teams of the organization. Thus, during the hiring process, the employers look for great teamwork skills in an MBA graduate since it ensures that the goals and values of the company are being upheld.

4.      Interpersonal skills

MBA graduates are expected to have strong interpersonal skills. Management students with advanced interpersonal skills tend to collaborate well with different groups. Hence, every MBA graduate must develop their interpersonal skills.

5.      Communication skills

Communication means being clear about what you say and what you want to achieve when you talk or write.  Companies expect excellent communication skills from their employees. Those MBA graduates who master the art of effective communication come out as great leaders.

6.      Strategic Planning and Thinking

An MBA must develop a Strategic Planning and Thinking skillset as it helps in professional development. This skill requires innovation and creative thinking that allows analyzing customers, employees, and business and industry trends.

7.      Problem-solving and decision-making skills

Problem-solving and decision-making are important skills for business and life. Problem-solving often involves decision-making, and decision-making is especially important for management and leadership. An MBA program introduces students to all the tools and techniques which they can utilize to solve problems more effectively and make better decisions.

8.      Global Mindset

Studies by the Global Mindset Index has recognized that businesses that are committed to their employees acquiring an international outlook are more likely to achieve their objectives and goals than businesses that don’t. A global mindset involves the ability to work successfully across cultures. The growing interaction among global markets has increased the expectations of the employers, in terms of the skills that are required in an MBA graduate. Now, an MBA aspirant must have a global mindset as it would help them understand the differences among cultures and business practices and they can easily acknowledge the opportunities to learn about the similarities.

9.      Master Technical Know-How

With the extensive dependency of every business on the digital platforms and social media, It has become quite crucial for the MBA students to have extensive knowledge of all technical tools related to their MBA specialization. Technical skill is the ability to carry out a task associated with technical roles such as IT, engineering, mechanics, science or finance. When the students combine the business acumen with highly-sought after tech skills, they develop an advantageous skill set that allows them to design and implement solutions and successfully bridge the gap between technology and business. Moreover, an MBA graduate with knowledge of technology is considered to be a well-rounded decision-maker in the corporate world.

10.   Networking know-how

Networking is making links from people we know to people they know, in an organized way, for a specific purpose. Networking skills are an asset in the business environment, as the ability to connect with people and maintain relationships is instrumental in business. 











Dr. Swaranjeet Arora
Associate Professor
School of Management
Gurgaon

Wednesday, 15 April 2020

Proud Moment for the NCU Family!

Ram Karan Singh, Professor Department of Civil and Environment Engineering, The NorthCap University(NCU), India along with multidisciplinary research team published a patent no 202011006274(The Patent Office Journal No. 09/2020 Dated 28/02/2020), 11139 पेटेंट, IBF-VEHICLE INTELLIGENT BALANCING VEHICLE FRAME, field of invention electrical, ordinary application, dated 28.02.20220, Ministry of Commerce and Industry Government of India.


According to an aspect of this invention, there is provided a self-balancing vehicle Frame that facilitates to adapt to two pedals, two handles, two wheels and two self-balancing electrical systems for automatically controlling rotation of the wheels to maintain the vehicle in a balanced state, the self-balancing vehicle Frame comprising: two side Frame units, each of the side Frame units being adapted to be mounted with a respective wheel and a respective self-balancing electrical system integrated with the pedals allowing the user to stand to tilt forwardly and rearward thus driving synchronously forward and rearward tilt of the respective one self-balancing electrical system to activate rotation of the respective one wheel; and a bearing unit, before being assembled into a complete vehicle and while being under a subassembly condition, interconnecting and located between the side Frame units such that each of the side Frame units can tilt independently against the other of the side Frame units; and after said bearing unit is assembled into a complete self-balancing vehicle and in working status, the rotating axis of the bearing unit being set around the rotating axis of the wheels with an eccentricity.

Tuesday, 14 April 2020

Student Testimonial - The NorthCap University

The Journey between what I was to what I am, is where the “THE NORTHCAP UNIVERSITY” lies. 

I still remember my admission time when I was perplexed among three universities for my graduation in Bachelor of Business Administration. I think most of us face the same dilemma during the time of admission to any college/university. I finally decided to choose NCU over the other universities, and that changed the course of my life. 


The first day of my college life began with the nervousness of meeting so many unfamiliar faces. I still remember my first introduction class of every subject in which I found myself different from others as most of my batchmates were from commerce background.And, I was from a science background (Medical);this reason made me feel inferior and I started thinking that I had made the wrong decision of switching my stream because I was in a volatile and uncertain setup, keeping in mind my unfamiliarity with courses. However, as the journey started, I found a different personality in me which was an agile, responsible, and confident person. The undue credit of this transformation that changed the course of my life goes to the faculties and the course curriculum of my Bachelor of Business Administration course at The NorthCap University.
The University designsa Bachelor of Business Administration course in a way that gives a clear picture of the business environment and helps the student to build a strong conceptual base. The subjects that the course include are Principle of Management, Human Resource Management, Marketing Management, Financial Management, and so on. During my Bachelor of Business Administration, I did around 37 courses that really helped me to understand the business in a better way. 

The journey at NCU would not be astonishing and useful if I were not taught by the best faculties who know in and out of their subjects. The faculties of NCU helped me at every phase of my three years. They actually acted as the backbone of my success because they believed in me. I think that was the very push which helped me in achieving heights in my life. Whenever I needed their help, I never heard “No” from them. Their guidance and support during the course helped me in transforming myself. 

As I look back now, these three years of my life have transformed my character from being a perennial introvert in school days to a confident and independent woman. I could not help but thank my faculties and The NorthCap University for this change.

Yukti Sharma

Psychological Well-being for students during the time of Coronavirus

The current Coronavirus (COVID 19) epidemic has evoked many feelings. Some of us are enjoying the added time with our loved ones, while others are experiencing anxiety over their safety. 

● We might feel grief or relief, sadness, nervousness, or optimism. For many of us, if not all, the uncertainty could leave us feeling that we have little control. 

● While life is always uncertain, unpredictable, and uncontrollable, we often ignore this reality as feelings of certainty and predictability make us feel safe in this world. 


Some might feel fine during these uncertain times and might even be grateful for the slow pace of life; you might feel this time is a great opportunity to relax and reconnect with loved ones. 


Or you might be someone who is having a difficult time. These moments can re-trigger past traumas and attack our psychological vulnerabilities. The sense of isolation can make time difficult to manage. Instead of having fun with your family, navigating relationships might become complicated. 


Some Common Psychological Reactions: 


⇒ Poor sleep, difficulty in focusing, difficulty managing emotions, low mood, numbness, irritability, frustration, confusion, paranoia, and nervousness about the future. 

⇒ It is important to remember that everyone experiences and copes with stress differently. 

⇒ When faced with difficulties, we are often taught to find solutions outside ourselves, for example, going out to meet friends, going for a run, etc. While these are great ways to deal with difficult circumstances, due to the current situation, these strategies are not present. 

If you are having a difficult time, these coping skills might help maintain your psychological well-being. 


Coping Skills 



1) Establish a Routine: 



● No matter how much we hate our routine life, it is these everyday rhythms and their predictability that make our body and mind feel safe. COVID-19 and quarantines have disrupted these very rhythms of life. This can leave you feeling directionless in trying to figure out how to fill the hours of the day. 

o Plan out your week; you do not have to force your old routine. Remember, these are novel circumstances, and they allow you to create your own new routine which nurtures you. 

o Break up the day to stave off monotony. Keep plans short-term. Only plan today and the next few days. Don’t look into the unknown future: it is not in your control like the future never is – that is the most normal thing in these abnormal times. 

o Dialogue is key: If you are a student, it’s important to have a dialogue around schedule, rules, and expectations. Many young students feel that their families have difficulty in providing and respecting schedules. Families must decide 

schedules as a unit,thereby reducing conflict. As a student and young adult, it’s important to take responsibility that makes you feel competent but that should not compromise with your academic life. Help your family in understanding that balance and forming realistic expectations. 

o Short term goals: Instead of trying to finish and pay attention to all your academic tasks at once. Try to start with the easiest and shortest goal and increase the difficulty and duration of the task gradually. This will help in feeling competent, and dealing with feelings of procrastination. 


Rituals: Anything that we do every day is a ritual. 


o For example, the morning cup of coffee is a ritual, or the thoughts that you have while walking back home are all rituals that create a sense of familiarity and groundedness for us. 

o Creating a ritual gives us a sense of safety and predictability. Think of your beloved rituals taken away and bring them back. Let go of unhelpful rituals and create room for new ones. Maybe watch an old movie a day with the family? 

o New structures are important too: It is essential to create new structures and habits that give you a sense of agency and efficacy. 


2) Sleep Disturbance: 



For sleep disturbance, maintain sleep hygiene 


a. Making sure you go to bed at a consistent time 



b. Avoid caffeine intake after 5.30 pm 



c. Following a sleep ritual (reading a book, drinking hot water, anything that can help you follow routine) 



d. Avoid using a phone or laptop in bed. 



3) Exercise and Dancing: 



o Remember, exercise is not only for a size zero figure but has a profound impact on your mental health. 

o Even fifteen minutes of exercise a day releases endorphins and serotonin that uplifts your spirits. It’s also a great way to help combat the sense of boredom that can come from being stuck inside day after day. 

o Start with ten minutes a day and increase gradually. Don’t have harsh expectations. Start slow. 

o If you hate exercising alone, plan to have video exercise or dance sessions with friends. 


4) Reducing Screen time: 



● Constant online engagement can increase feelings of disembodiment and disconnection. 

● It’s important that we take regular breaks, walk after forty-five minutes 

● Engage in activities that allow us to remain connected with the outside world. For example, standing on your balcony. 

● If working from home or taking online classes, prefer to work on your laptop instead of a mobile phone. Reduce your mobile screen time. 


5) Stay Informed, but Not Overwhelmed: 



● Rather than spend your time watching cable news, focus on getting helpful information from trusted sources such as the Centers for Disease Control and Prevention (CDC), World Health Organization(WHO), state and local health departments, and your doctor. 

● Limit your TV time and disengage with things that put you in a state of threat. The situation is not under our control, so the best rule is to access information that makes us feel safe. For example, News regarding research trial vaccines. 

● Keep distance from friends or family members who are prone to sharing panic-inducing posts. 


6) Breathing Exercises: 



● The thought of sitting with our mental commentary can feel overwhelming. It is important to not push our minds to be silent; treat your thoughts as clouds that come and go. 

● Not getting attached or overwhelmed by them but letting them pass will help you have a friendly relationship with them, and they will appear less threatening. 

● Even five minutes of conscious breathing exercise can allow us to relax. 

● When you breathe out,you release all of the tensions inside, and when you breathe in, you inhale the nurturance from outside. 

● Remember, breathing is about expansion and contraction, so we can allow this activity to help us get in expanding our inner selves: kindness, peace, love, faith, healing. 

● Helpful resources: Alan Wallace, Thich Nhat Hanh, Dr. Russ Harris 


7) Finding a New Hobby: 



● Following a creative pursuit gives you something to work towards each day. 

● It can even induce feelings of competence, mastery, agency, and a sense of purpose in the face of lack of control. 

For example: Cookingis not just an ordeal, but a means to nurture ourselves. 

● Cooking engages multiple senses, it can be a form of mindfulness. The focus and rhythm of chopping or stirring can help soothe anxiety. 

⇒ You can even use cooking as a pro-social endeavor. If the state of our nation’s struggling poor disheartens you, you can cook extra to feed the essential workers around you (for example: guards, milkmen). Helping is another way to regain a sense of control and competence. 


8) Expressing Emotions: 



● We are often taught to block emotions, or they are considered abnormal. 

● Our society has a tendency to pathologize normal feelings such as sadness and worry. Remember when you block pain, you also block joy and the capacity to experience all feelings. It’s healthier to acknowledge our complicated feelings. complicated feelings allow us to feel the pain of self and others, and it is only when we can handle both that we can be compassionate to the suffering of the world. 

● Again, you might feel nothing or joy or boredom or just simply frustrated – remember YOU DON’T HAVE TO FEEL GOOD OR BAD ABOUT THIS. 

● For others, the rise of the death toll might lead to grief. We might also feel grief for the planned future. Grief is a normal emotion at this time, and it is Okay to grieve! 

● Open yourselves to trusted others and allow yourself and others to be vulnerable. Reassure each other that you are supported. Be empathetic to each other: This is new for all of us, so it’s important to be kind to each other. 

● Remember, when we are hoarding our groceries, hoarding our emotions, hoarding our resources, we are continuing the old ways that brought us here. 


9) Finding new ways to connect with family: 



● In our families, intimacy, emotions, and affection can take different forms. Even when families are complex, they do also make us feel safe. 

● Many families find it difficult to have honest conversations and deep dialogue. 

● This crisis can be a moment to rebuild your relationship with your family. 

● Playing old games (carom, ludo, charades) 

● Having conversations after dinner is essential to build and maintain closeness. 

● You can talk about: 1) each person’s favorite vacation, 2) their lasting regret, 3) their secret adventure, 4) what they are proud of in self, and others 5) what they appreciate or dislike about each other etc. Even simple questions can help in building and rekindling bonds, allowing us to connect with family safely. 


10) Interconnected nature of self with the world: 



● It might feel daunting to realize that we are deeply interconnected with each other and the planet we live on. The current crisis is a reminder that our health and well-being depend on each other. The earth balances our existence, and it is a good moment to hear the call of the earth and adopt practices that help our planet. Within a few days, we all are witnessing the earth rejuvenating and the ways our current economic system has made us indifferent to the pain of the others. Thus, breathe in the air from your balcony, hear the birds, and be amazed at the stars and keep it as a memory to remind ourselves that we are gifted with a beautiful planet, and we are responsible for its healing. 















Dr. Sugandh Dixit, 
PhD Clinical Psychologist, 
sugandhdixit@ncuindia.edu 

Some helpful resources: